Govia Thameslink Railway Limited (GTR) is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | Marketing Creative Design Agency Services |
| Notice type: | UK4: Tender notice |
| Authority: | Govia Thameslink Railway Limited (GTR) |
| Nature of contract: | Services |
| Procedure: | Above threshold - Competitive flexible procedure |
| Short Description: | This tender offers an exciting opportunity for a strategically minded and creatively excellent agency to support GTR in driving brand distinctiveness, passenger growth, and rail recovery through compelling, consistent storytelling. The appointed agency will lead on strategic creative planning, campaign development, cross-platform asset creation, content optimisation, and performance analysis. The agency will work alongside GTR’s in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives. Building on GTR’s existing creative platform, ‘Every Stop is a Story’, the successful agency will help evolve and activate the brand to celebrate destinations, connect with new audiences, and position rail as an inclusive and sustainable travel option. |
| Published: | 12/09/2025 11:30 |
Marketing Creative Design Agency Services
Contracting authority
- Contracting authority:
- Govia Thameslink Railway Limited
- Public Procurement Organisation Number:
- PCNW-8528-NRRP
- Address:
1st Floor Monument Place, 24 Monument Street
London
EC3R 8AJ
UK- Contact name:
- Lorraine Baker
- Email:
- lorraine.baker@gtrailway.com
- Telephone:
- Not provided
- Website:
- Not provided
- Organisation type:
- PRIVATE_UTILITY
- Devolved regulations that apply:
- None
Procedure
- Procedure type:
Competitive flexible procedure- Dynamic market OCID:
- Not provided
- Competitive flexible procedure description:
- 4 stage tender process
- Preliminary market engagement conducted:
- No
- Dynamic market:
- No
- Tenders received:
- 0
- Tenders assessed:
- 0
- Tenders from SMEs:
- 0
- Tenders from VCSEs:
- 0
- Special regime:
Utilities
Scope
- Title:
- Marketing Creative Design Agency Services
- Reference number:
- Not provided
- Main procurement category:
- SERVICES
- Description:
- This tender offers an exciting opportunity for a strategically minded and creatively excellent agency to support GTR in driving brand distinctiveness, passenger growth, and rail recovery through compelling, consistent storytelling.
The appointed agency will lead on strategic creative planning, campaign development, cross-platform asset creation, content optimisation, and performance analysis. The agency will work alongside GTR’s in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives.
Building on GTR’s existing creative platform, ‘Every Stop is a Story’, the successful agency will help evolve and activate the brand to celebrate destinations, connect with new audiences, and position rail as an inclusive and sustainable travel option.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://goviathameslinkrailway.delta-esourcing.com/tenders/UK-UK-London:-Business-services:-law%2C-marketing%2C-consulting%2C-recruitment%2C-printing-and-security./TN33QMUYF4
To respond to this opportunity, please click here:
https://goviathameslinkrailway.delta-esourcing.com/respond/TN33QMUYF4 - Total value (estimated):
GBP 2,880,000 including VAT
Description
- Description:
- Not provided
- Suitable for SMEs:
- Yes
- Suitable for VCSEs:
- No
- Contract dates (estimated):
- 01/04/2026 to 31/03/2028
- CPV classifications:
79000000 - Business services: law, marketing, consulting, recruitment, printing and security.
79342000 - Marketing services.
79342100 - Direct marketing services.
79413000 - Marketing management consultancy services.- Contract can be extended:
- Yes
- Extension date:
- 31/03/2030
- Delivery regions:
Not provided- Award criteria:
Name: Criterion 1 / Weighting: 40
Name: Criterion 2 / Weighting: 60
Documents
- Associated tender documents:
Not provided- Technical specifications:
Not provided
Submission
- Enquiry deadline:
- 22/09/2025
- Deadline for requests to participate:
- 06/10/2025 Time: 12:00
- Submission address and any special instructions:
- https://goviathameslinkrailway.delta-esourcing.com/
- An electronic auction will be used:
No- Languages that may be used for submission:
English- Award decision date (estimated):
- 02/03/2026
Other information
- Legal and financial capacity conditions of participation:
- Not provided
- Technical ability conditions of participation:
- Not provided
- Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP):
- No
- Government Procurement Agreement (GPA):
- No
- A conflicts assessment has been prepared and revised:
- Yes
Other organisations
Not provided
Award Notice
Marketing Creative Design Agency Services
Contracting Authorities
- Contracting authority:
- Govia Thameslink Railway Limited
- Public Procurement Organisation Number:
- PCNW-8528-NRRP
- Address:
1st Floor Monument Place, 24 Monument Street
London
EC3R 8AJ
UK- Contact name:
- Lorraine Baker
- Email:
- lorraine.baker@gtrailway.com
- Telephone:
- Not provided
- Website:
- Not provided
- Organisation type:
- PRIVATE_UTILITY
- Devolved regulations that apply:
- None
Procedure
- Procedure type:
Competitive flexible procedure- Dynamic market OCID:
- Not provided
- Competitive flexible procedure description:
- 4 stage tender process
- Preliminary market engagement conducted:
- No
- Dynamic market:
- No
- Tenders received:
- 0
- Tenders assessed:
- 0
- Tenders from SMEs:
- 0
- Tenders from VCSEs:
- 0
- Special regime:
Utilities
Scope
- Title:
- Marketing Creative Design Agency Services
- Reference number:
- Not provided
- Main procurement category:
- SERVICES
- Description:
- The appointed agency will lead on strategic creative planning, campaign development, cross-platform asset creation, content optimisation, and performance analysis. The agency will work alongside GTR’s in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives.
Building on GTR’s existing creative platform, ‘Every Stop is a Story’, the successful agency will help evolve and activate the brand to celebrate destinations, connect with new audiences, and position rail as an inclusive and sustainable travel option.
To view this notice, please click here:
https://goviathameslinkrailway.delta-esourcing.com/delta/viewNotice.html?noticeId=1022564685
To respond to this opportunity, please click here:
https://goviathameslinkrailway.delta-esourcing.com/respond/TN33QMUYF4 - Total value (estimated):
GBP 2,880,000 including VAT
- Contract value:
- GBP 2,880,000 including VAT
Contract Details
Contract 1
- Title:
- Marketing Creative Agency
- Reference number:
- Not provided
- Contract value:
- GBP 2,880,000 including VAT
- Below the relevant threshold:
- No
- Award decision date:
- 18/03/2026
- Earliest date the contract will be signed:
- 31/03/2026
- Contract dates (estimated):
- 01/04/2026 to 31/03/2028
- Main procurement category:
- SERVICES
- CPV classifications:
79000000 - Business services: law, marketing, consulting, recruitment, printing and security.
79342000 - Marketing services.
79342100 - Direct marketing services.
79413000 - Marketing management consultancy services.- Delivery regions:
Not provided- Assessment summaries sent:
- 18/03/2026
Supplier
- Supplier:
- THE&PARTNERS LONDON LIMITED
- Companies House:
- 04161889
- Address:
GROUND FLOOR 17 GRESSE STREET
London
W1T 1QL
UK- Email:
- hello@tandpgroup.com
- Telephone:
- Not provided
- Small or medium-sized enterprise (SME):
- No
- Voluntary, community or social enterprise (VCSE):
- No
- Supported employment provider:
- No
- Public service mutual:
- No
Other organisations
Not provided