Govia Thameslink Railway Limited (GTR) is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | Marketing Creative Design Agency Services |
| Notice type: | UK4: Tender notice |
| Authority: | Govia Thameslink Railway Limited (GTR) |
| Nature of contract: | Services |
| Procedure: | Above threshold - Competitive flexible procedure |
| Short Description: | This tender offers an exciting opportunity for a strategically minded and creatively excellent agency to support GTR in driving brand distinctiveness, passenger growth, and rail recovery through compelling, consistent storytelling. The appointed agency will lead on strategic creative planning, campaign development, cross-platform asset creation, content optimisation, and performance analysis. The agency will work alongside GTR’s in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives. Building on GTR’s existing creative platform, ‘Every Stop is a Story’, the successful agency will help evolve and activate the brand to celebrate destinations, connect with new audiences, and position rail as an inclusive and sustainable travel option. |
| Published: | 12/09/2025 11:30 |
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Scope
Description: This tender offers an exciting opportunity for a strategically minded and creatively excellent agency to support GTR in driving brand distinctiveness, passenger growth, and rail recovery through compelling, consistent storytelling.
The appointed agency will lead on strategic creative planning, campaign development, cross-platform asset creation, content optimisation, and performance analysis. The agency will work alongside GTR’s in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives.
Building on GTR’s existing creative platform, ‘Every Stop is a Story’, the successful agency will help evolve and activate the brand to celebrate destinations, connect with new audiences, and position rail as an inclusive and sustainable travel option.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://goviathameslinkrailway.delta-esourcing.com/tenders/UK-UK-London:-Business-services:-law%2C-marketing%2C-consulting%2C-recruitment%2C-printing-and-security./TN33QMUYF4
To respond to this opportunity, please click here:
https://goviathameslinkrailway.delta-esourcing.com/respond/TN33QMUYF4
Total value (estimated):
GBP 2,880,000 including VAT
Description
Contract dates (estimated)
01/04/2026 to 31/03/2028
CPV Classifications:
79000000 - Business services: law, marketing, consulting, recruitment, printing and security. 79342000 - Marketing services. 79342100 - Direct marketing services. 79413000 - Marketing management consultancy services.
Contract can be extended:
Yes
Extension Date:
31/03/2030
Delivery regions:
Not Provided
Award criteria:
Quality criterion - Name: Criterion 1 / Weighting: 40
Quality criterion - Name: Criterion 2 / Weighting: 60
Submission
Enquiry deadline: 22/09/2025 Deadline for requests to participate: 06/10/2025 Time: 12:00
Submission address and any special instructions: https://goviathameslinkrailway.delta-esourcing.com/
An electronic auction will be used: No
Languages that may be used for submission: English, Award decision date (estimated): 02/03/2026
Procedure
Procedure type: Competitive flexible procedure
Contracting authority
Govia Thameslink Railway Limited, PCNW-8528-NRRP
1st Floor Monument Place, 24 Monument Street, London, EC3R 8AJ, United Kingdom
Email: lorraine.baker@gtrailway.com
Contact: Lorraine Baker
Organisation type: PRIVATE_UTILITY
Devolved regulations that apply: None